Our People
Meet the passionate leaders and experts driving innovation in the cannabis industry, bringing decades of combined experience to advance cultivation, research, and consumer education.
Leadership
Steve Gutterman
CEO
Steve Gutterman is a seasoned executive with nearly 30 years in regulated industries, including leadership roles at Harvest Health & Recreation, General Cannabis Corp., and Falcon Brands. A former COO of E*TRADE Bank, he most recently served as CEO of Gryphon Digital Mining, guiding it through its 2025 merger with American Bitcoin Corp.
Jessica Hanson
Co-founder and Managing Director
Jessica Hanson is a dynamic entrepreneur and visionary in the cannabis industry. With a masters degree and strong experiential background in management, she has made a significant impact on the seed landscape by focusing on bringing trust and transparency to a historically dark corner of the market.
Commercial
Ayman Dandashi
Deputy Chief Revenue Officer
James Dunn
Global Projects Manager
Riley Zillenger
E-commerce Project Manager
Media
Matt Hamer
Head of Visual Media
Parker Curtis
Head Cultivator and Education Lead
Gareth Jones
Director of Communications
Operations & Logistics
Anna Strand
Operations and Supply Chain Manager
Brianna Navarro
Head of Client Services
